Introduction

At Pvalue Analytics Pvt. Ltd. (“Pvalue Analytics”, “we”, “our”, “us”), we value your trust and are committed to safeguarding your personal data.

This Privacy Policy explains how we collect, use, share, store, and protect personal data when you interact with our website [www.pvalueanalytics.com] or our services. It is prepared in line with the Digital Personal Data Protection Act, 2023 (DPDP Act) and draws upon global best practices.

By using our website or services, you consent to the practices described in this Policy.

Scope

This Privacy Policy applies to:

• Visitors to our website
• Clients, vendors, and business partners who interact with us
• Individuals who contact us for queries, surveys, or services

It does not apply to internal employee data management (covered under separate HR/ data protection policies) or third-party websites we may link to.

Principles of Processing Personal Data

In line with Digital Personal Data Protection Act, 2023, we follow these principles:

• Lawfulness, fairness & transparency – data is processed lawfully with clear communication
• Purpose limitation – data collected only for specified, legitimate purposes
• Data minimisation – we collect only what is necessary
• Accuracy – we strive to keep data accurate and updated
• Storage limitation – data retained only as long as required
• Integrity & confidentiality – robust security measures protect data
• Restriction on transfers – cross-border transfers follow legal safeguards

Information We Collect

• Information you provide directly: Name, email, phone, organization, designation, queries submitted via forms or surveys
• Automatically collected data: IP address, browser/device information, cookies, usage logs
• Communication data: Emails, support requests, feedback
• Marketing & preference data: Subscriptions, consent choices

We do not intentionally collect sensitive personal data (financial, health, Aadhaar, biometrics, etc.) unless legally required or explicitly consented.

Purpose & Legal Basis for Processing

We process your personal data for:

• Providing services and responding to inquiries (performance of contract)
• Sending newsletters, updates, or research invites (consent)
• Analytics, service improvement, and fraud prevention (legitimate interest)
• Compliance with Indian laws and regulatory requirements (legal obligation)

Sharing & Disclosure

We do not sell your personal data. Data may be shared with:

• Service providers (IT hosting, analytics, communications) under confidentiality obligations
• Regulators or law enforcement when legally required
• Affiliates or business partners for project collaboration
• Successor entities in case of merger/acquisition
• With consent, for specific purposes

Any transfer outside India will follow the DPDP Act requirements and adequate safeguards.

Data Retention

Personal data is retained only as long as necessary for stated purposes, subject to legal and contractual obligations. When no longer required, data is securely deleted or anonymised

Security of Processing

We use technical and organizational safeguards, including:

• Secure servers, firewalls, and encryption
• Role-based access controls
• Regular audits and monitoring

While we implement strong measures, no online system is 100% secure.

Your Rights

As a Data Principal under India’s DPDP Act, you have rights to:

• Access your personal data
• Request correction or updating
• Request deletion/erasure
• Withdraw consent at any time
• Lodge a grievance with our Grievance Officer

Requests can be made via [email protected].

Children’s Data

Our services are not intended for individuals below 15. We do not knowingly collect children’s data. If such data is inadvertently collected, please notify us for deletion.

Privacy by Design

We adopt a privacy by design and default approach when developing new systems, services, or data collection methods

Changes to this Policy

We may update this Policy periodically. Updates will be posted on this page with the “Last Updated” date. Significant changes may be notified separately.

Contact Us (Grievance Officer)

For questions, concerns, or to exercise your rights, please contact:

Grievance Officer
Pvalue Analytics Pvt. Ltd.
2nd Floor, Plot 8, Sector 19, Dwarka, New Delhi
Email: [email protected]