Our Solutions
Advanced Data Science & Analytics
Pricing Analysis & Conjoint
Our Pricing Analysis & Conjoint solution enables brands to optimize their pricing strategies based on consumer willingness to pay, competitive pricing, and perceived value. By simulating different pricing scenarios, we help businesses maximize both profitability and market share.
How We Help:
- Conduct price sensitivity analysis to identify optimal price points.
- Use conjoint analysis to evaluate trade-offs between features and price.
- Simulate market scenarios to predict consumer response to pricing changes.
Predictive Analytics
Stay ahead of market trends and customer needs with our Predictive Analytics solution. By analyzing historical and real-time data, we develop models to forecast future outcomes, enabling proactive decision-making and strategic planning.
How We Help:
- Trend Forecasting: Identify future market trends and shifts in consumer behavior.
- Customer Behavior Prediction: Predict customer lifetime value, churn, and buying patterns.
- Operational Efficiency: Enhance resource planning, inventory management, and sales forecasting.
- Marketing Optimization: Improve campaign targeting by predicting responses to marketing efforts.
- Personalization: Deliver personalized experiences by anticipating customer needs and preferences.
Driver Analysis & Advanced Analytics
With Driver Analysis, we uncover the key factors influencing consumer behavior, brand preference, and satisfaction. Using advanced statistical techniques, we quantify the impact of various drivers and recommend actions to enhance performance.
How We Help:
- Identify and prioritize key drivers of brand and customer satisfaction.
- Apply regression, segmentation, and other analytical models for deeper insights.
- Develop data-driven strategies to optimize performance across touchpoints.
Market Mix Modeling (MMM)
Maximize your marketing ROI with our Market Mix Modeling solution. By analyzing historical marketing and sales data, we measure the impact of various marketing activities on business outcomes. This helps optimize budget allocation across channels for better performance.
How We Help:
- Quantify the contribution of marketing activities to sales and brand equity.
- Simulate budget scenarios to improve resource allocation.
- Provide actionable recommendations for optimizing future marketing investments.
Churn Analytics
Reduce customer churn with our Churn Analytics solution. We leverage predictive models to identify at-risk customers, analyze reasons for churn, and recommend targeted interventions to improve retention and loyalty.
How We Help:
- Predict churn risk using behavioral and transactional data.
- Identify key factors contributing to churn.
- Develop strategies to retain high-value customers through targeted actions.
Thematic Modeling of Social Media Conversations with Brand KPIs
Our Thematic Modeling solution helps brands extract deeper insights from social media conversations by connecting themes with core brand KPIs. This allows for a more comprehensive understanding of brand performance and campaign effectiveness.
How We Help:
- Identify and model key social media themes relevant to your brand.
- Measure the impact of social conversations on brand health.
- Integrate findings with other performance metrics for holistic analysis.
Advanced Data Science Applications
Our data science expertise enables businesses to leverage models for predictive insights, segmentation, and optimization. We apply clustering, trend analysis, and machine learning to extract valuable insights from structured and unstructured data.
How We Help:
- Market Basket Analysis
- Geospatial Analysis
- Market Trend Analysis
- Data Visualization & Integration with Business Intelligence