Our Solutions
Brand & Market Performance Tracking
Brand Health & Equity Assessment
Our Brand Health & Equity Assessment helps brands maintain relevance and competitiveness in dynamic markets. We monitor core brand metrics while integrating consumer and influencer perspectives to provide a holistic view of brand equity.
How We Help:
- Evaluate brand awareness, preference drivers, and imagery.
- Assess consumer-brand relationships across functional, social, and emotional dimensions.
- Benchmark your brand’s performance against key competitors.
Campaign Impact Assessment
Track the effectiveness of your marketing campaigns across offline and digital channels. We evaluate campaign performance against key objectives to help optimize future initiatives.
How We Help:
- Measure campaign reach, engagement, and ROI.
- Identify strengths and areas for improvement.
- Provide actionable recommendations for campaign optimization.
Customer Satisfaction – NPS
Our Net Promoter Score (NPS) solution helps brands measure and enhance customer loyalty. By tracking satisfaction across processes and touchpoints, we identify key drivers of advocacy, pinpoint areas for improvement, and recommend actionable strategies to increase retention and cross-sell opportunities.
How We Help:
- Real-time satisfaction monitoring via SMS and online surveys.
- Text analytics to understand consumer voices and feedback themes.
- Dashboard reporting to track performance and key impact drivers.
Partner Satisfaction
Our Partner Satisfaction solution assesses the health of your relationships with channel partners, dealers, and distributors. We evaluate key metrics such as partner recommendations, trust, and product availability, providing actionable insights to strengthen partnerships.
How We Help:
- Measure partner satisfaction and engagement levels.
- Identify key drivers affecting partner loyalty and performance.
- Optimize channel strategies to enhance collaboration and business outcomes.
Store Audit & Dealer Assessment
Our Store Audit & Dealer Assessment evaluates the performance of retail channels to ensure your brand delivers at the last mile. By analyzing dealer recommendations, product availability, and competitive activities, we identify drivers of conversion and partner engagement.
How We Help:
- Assess strategic and tactical factors influencing dealer performance.
- Optimize trade schemes and product placement strategies.
- Track performance across regions, store types, and partner segments.
In-Store BTL Effectiveness
Maximize the impact of your below-the-line (BTL) marketing efforts with our In-Store BTL Effectiveness solution. We track the performance of promotions, displays, and in-store activations to determine what drives customer engagement and sales.
How We Help:
- Measure the ROI of in-store marketing campaigns.
- Identify areas of improvement in promotions and activations.
- Deliver insights on consumer engagement within retail environments.
Go-to-Market Research
Launching a new product? Our Go-to-Market Research equips you with actionable insights to successfully enter and expand in competitive markets. We analyze consumer needs, category dynamics, and competitive positioning to develop a strategy that maximizes awareness, trial, and conversion.
How We Help:
- Comprehensive market analysis to uncover growth opportunities.
- Consumer profiling to identify key segments and triggers.
- Competitive benchmarking to inform launch and pricing strategies.