Our Solutions
Consumer Insights & Research
Social Media Analytics
In a world driven by conversations, Social Media Analytics empowers brands to listen, learn, and act. We monitor millions of social media interactions, using advanced text analytics to cluster conversations into meaningful themes. This enables you to track trends, assess sentiment, and evaluate the effectiveness of marketing campaigns.
How We Help:
- Monitor consumer sentiment and campaign impact in real-time.
- Cluster analysis to identify key conversation themes.
- Integrated insights with existing research for actionable planning.
Integrated Brand Intelligence System (IBIS)
Our flagship Integrated Brand Intelligence System (IBIS) offers a 360-degree view of your brand’s performance. By combining data from multiple sources—consumer surveys, social media, and retail channels—we provide deep, actionable insights that drive strategic brand growth.
How We Help:
- Integrated analysis of consumer behavior, brand touchpoints, and digital data.
- Advanced predictive modeling to identify growth opportunities and risks.
- Continuous performance tracking through dynamic dashboards.
- Real-time alerts to manage emerging issues proactively.
Usage & Attitude Studies
Understand how consumers interact with your product or service with our Usage & Attitude (U&A) Studies. We delve into consumption patterns, attitudes, and preferences to help you identify opportunities for product improvement, category expansion, and enhanced engagement.
How We Help:
- Identify consumer usage occasions, needs, and preferences.
- Map consumer attitudes toward your brand and category.
- Provide insights to develop targeted communication and innovation strategies.
Consumer Segmentation
Our Consumer Segmentation solution helps you uncover distinct consumer groups based on demographics, behaviour, attitudes, and psychographics. This enables brands to target the right segments with personalized marketing strategies, driving higher relevance and conversion.
How We Help:
- Define and profile key consumer segments.
- Identify unique needs and preferences within each segment.
- Create segment-specific strategies to maximize market impact.
Digital Ethnography
Understand the full context of consumer decision-making with our Digital Ethnography solution. Through immersive qualitative research, we study consumers in their natural environments—at home, in stores, or during daily activities. By observing real-life interactions, we uncover cultural, emotional, and behavioural patterns that shape how consumers perceive and use products.
How We Help:
- In-depth consumer journey mapping and trend spotting.
- Socio-cultural insights that drive product design and brand strategy.
- Integration with tracking data for deeper explorations.
Consumer Decision Journey Mapping
Identify and understand each stage of the consumer’s decision-making process. Our solution highlights key triggers, barriers, and influences that shape buying behavior.
How We Help:
- Map the consumer’s purchase journey across touchpoints.
- Identify key moments of truth and decision-making triggers.
- Provide actionable insights to improve the customer experience.